About Us
In today's creator-driven economy, the right creator partnerships are one of the most effective ways for brands to build trust, reach engaged audiences and drive measurable results. Industry benchmarks estimate brands earn an average of £5.78 for every £1 spent — outperforming many paid social and search channels. We built Orca Social on a simple belief: more of your budget should work for you, not disappear into agency overhead.
Our model
Built around alignment, not overhead.
Our lean operating model lets us charge commission seven percentage points below traditional UK agency rates, taken from the creator's side — so brands access high-quality creators more cost-effectively, while creators still take home more than they would elsewhere.
We take an extremely selective approach to talent. Every creator we represent is chosen through a rigorous, data-led process that evaluates engagement, audience quality, content performance and brand-collaboration history.
Because creators keep more of what they earn, we attract and retain motivated talent who bring their strongest ideas and highest-performing work to every campaign. Brands get better value, creators earn more, and we grow through successful long-term partnerships.
Why alignment works
Creators earn more
Maximising incentives
Campaigns improve
Brands see stronger ROI
Partnerships repeat
How we operate
Four principles behind every decision.
Selective
A small, curated roster — every creator chosen for commercial potential, not volume.
Evidence-led
Facts first, interpretation second. Every recommendation is grounded in data.
Aligned
Brands, creators and agency succeed from the same outcome — by design.
Long-term
Partnerships compound. We optimise for repeat collaboration, not one-off deals.
Leadership
Leadership from both sides of influencer marketing.
Orca Social brings creator-side understanding and brand-side commercial discipline into one agency model. With experience in content creation, audience trust, business growth and evidence-led decision-making, our leadership team understands what both brands and creators need from a successful partnership.
George Lamb, Co-Founder & Creator Strategy Director
George brings first-hand experience from the creator side of influencer marketing, having built and managed an engaged online audience and delivered commercial partnerships with internationally recognised brands. His understanding of content creation, audience trust and brand integration helps Orca assess partnerships from the perspective of both creator performance and long-term audience value.
At Orca Social, George leads on creator strategy, talent relationships and campaign suitability, ensuring every partnership protects authenticity while delivering clear commercial relevance for brands.
Josh Rawlinson, Co-Founder & Brand Strategy Director
Josh brings experience from the brand and business-growth side, having used social media to build and market his own businesses. A former molecular biologist, Josh also brings a rigorous, evidence-led approach to campaign strategy. His experience with hypothesis testing, data analysis and structured decision-making helps shape Orca’s performance-focused model, ensuring partnerships are assessed, measured and improved with commercial discipline.
His background gives Orca a practical understanding of how brands think about attention, acquisition, customer trust and commercial return.
Work with us.
We're a lean, UK-based team, so every campaign receives direct senior attention — less bureaucracy, faster decisions, and focus where it matters most: measurable results. Whether you’re launching your first creator campaign or looking for a more effective agency partner, Orca helps you build creator partnerships around audience fit, commercial relevance and measurable performance.
Follow us on Instagram @Orca.Social