For Creators

Helping Creators Earn More from the Right Brand Partnerships.

Fairer Representation.
Better Partnerships. Stronger Earnings.

Many agencies still run outdated, restrictive models that don't reflect how modern creators actually work. With professional creators in our own leadership team, we built representation that does things differently — maximising your earnings, negotiating stronger deals and removing commercial friction, so you can focus on what you do best: creating.

How we represent you

Two working models. No forced exclusivity.

Non-Exclusive Representation

Professional representation while you keep full independence. You share your analytics, audience insights and platform data, and we conduct a detailed review of your content, audience quality, engagement and past brand collaborations.

If there's strong alignment, we represent you on a non-exclusive basis — sitting alongside your existing activity and helping you secure stronger, better-structured, higher-value campaigns where we're involved.

Work with other agencies

Accept direct brand deals

Manage your own partnerships

Exclusive Talent Management

For creators who want us to maximise the value of their audience by also managing and converting inbound enquiries. We review every opportunity in depth, filter out low-value requests, and negotiate on your behalf to turn them into meaningful paid partnerships — so you focus entirely on creating while we handle the business side.

We'll also proactively reach out to the brands you want to work with, and exclusive creators receive a free in-depth content review from our in-house YouTube consultant. When you grow, we grow together.

Brand emails and opportunities

DM enquiries from businesses

Commission, gifted and PR offers

Our promise

Exclusivity is never forced.

We view exclusivity as a strategic advantage, not a contractual obligation — and only ever recommend it when it genuinely benefits your growth, income and long-term opportunities.

No forced exclusivity periods

No long lock-in contracts

No pressure tactics

Revert to non-exclusive at any time

Transparent commission

18% commission — up to seven points below typical UK agency rates.

Transparency matters to us, so we state our commission upfront — no hidden fees, no surprises. We charge 18% on the deals we secure for you, below the 20–25% rates typical of UK agencies. And unlike many agencies, we don't wait until you've applied to disclose our rates.

82%

of every deal stays with you

18%

our commission — stated upfront

Behind the scenes

What we handle

Deals & negotiation

Brand outreach, negotiations, commercial terms, full contract review and management. We protect your interests, negotiate leading rates, and ensure every agreement is clear before you sign.

Campaign delivery

Campaign coordination, timelines, deliverable oversight, and approvals. We keep everything on track, liaise with brands, and handle the details so you can focus on creating.

Payments & growth

Payment tracking, invoice follow-ups, and long-term career support—not just one-off deals. We make sure you're paid on time while helping you build a sustainable creator business.

Why creators work with us

We work to increase the value of your influence.

We're selective about who we represent, because our success depends on the quality of our creators. Work with us and you can expect higher-value brand partnerships, professional contract protection, faster communication and deal flow, strategic positioning with brands, and long-term career support — not one-off deals.

We're selective — apply to be considered.

We're expanding our roster with a limited number of creator spaces. If you're serious about growing your creator career and want a team that treats you like a business partner, we'd like to hear from you.

Apply for representation →

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